Could You Use Some Low-Cost Development?
May 14th, 2012
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For small nonprofits with limited budgets and staff, marketing and fundraising can be a particular challenge. A recent blog post for nonprofit charitable organizations on About.com, “10 Ways to Stretch Your Small Nonprofit’s Development Budget,” recommends “tapping into local pools of talent” as a way to access available expertise and further awareness about your organization. Two of the talent pools that can provide low-cost opportunities for development are nearby colleges or universities and chambers of commerce.
Your organization may be able to plug into student talent by contacting department heads to find opportunities to be involved in class projects in fields such as journalism, art or graphic design, film and photography, and computer science. Students receive credit for a completed project and your organization benefits from the products of those efforts – press releases, website enhancements, videos, etc. - at no cost.
Expand your network and connect with potential partners by attending Chamber of Commerce events and participating on committees. Promote your organization indirectly by speaking at civic clubs where you can share the expertise you’ve gained with others.
Reach out to stay-at-home parents who may be able to contribute their talents and local high school students who are seeking options for community service. While you may be able to put these groups to work for your organization, you’ll also be developing more ambassadors to spread the word about your organization and its mission.
Visit the article to find more ideas!
FOR DISCUSSION: How have you successfully tapped into pools of talent locally that have helped you advance your development efforts? We’d love to read your experiences below!
Posted by CNP Staff
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